RESTAURANT OPENING
For Chef Henrie Bistro & Cafe, I created the original branding for the restaurant in 2017 including the logo, colours, tone, and voice. I was responsible for all philanthropy and communications including the website and all marketing materials from 2017-2020. It was important that the brand be attractive to the tastes of Muskoka cottagers and locals.
I promoted the first Weisswurst Party for the restaurant drawing patrons from Kitchener to MacTier for a pretzel and beer. All images used to promote Chef Henrie Bistro & Cafe were taken by me at the restaurant as authenticity was the key to the branding.
MUSEUMS
Museums provide a space where purpose, creativity and knowledge are fostered. Larger museums such as the Royal Ontario Museum (ROM) in Toronto or the Metropolitan Museum of Art (Met) in New York display the world to their visitors. Smaller museums and galleries, like The Museum on Tower Hill in Parry Sound, keep culture and history alive in their communities. Textiles and sculptures can inspire patrons. Medals and visuals of war can create moments of contemplation and remembrance. Inventions and artifacts of discoveries can further a sense of wonder. Museums offer much to the communities they serve, especially in the way of programming both within the walls of the institutions and out in the public.
MUSEUM ON TOWER HILL
Working in small museums, you become entire departments. As Communications Officer with the Museum on Tower Hill, I wrote copy for media releases and e-blasts, and the occasional piece for a newspaper column and the magazine Fun in the Sun. I would do a lot of didactic writing or proofing for exhibition and intro panels. I designed posters, graphics for social media, all in-house signage and didactic layouts.
Managing the museum’s Community Engagement project, researching for exhibition on forest fires while managing the gift shop, accepting donations, composing grant applications and promoting current exhibitions meant I had a hand in everything at the museum.
HALLOWEEN HAUNT
The Halloween Haunt was the first event I promoted at the Museum on Tower Hill as Communications Officer.
Poster for Halloween Haunt
JOHN MACFIE EXHIBITION
John Macfie was a local celebrity in Parry Sound. Artist, author and historian with books complied from over a hundred interviews with locals, Macfie contributed a lot to the Museum on Tower Hill over the years so it was fitting to have an exhibition honouring him.
For this exhibition, I created the social media posts, posters, website banners, an exhibition page, and an information graph about Macfie as an author. I used photos provided for the exhibition to create everything. Wanting the poster to feel epic, I used Photoshop Elements 15 to cut out the images and layer them.
BROCHURES
I created brochures for the Museum's Annual Pass Program, Corporate Sponsorship and Adopt-An-Artifact.
