RESTAURANT OPENING

For Chef Henrie Bistro & Cafe, I created the original branding for the restaurant in 2017 including the logo, colours, tone, and voice. I was responsible for all philanthropy and communications including the website and all marketing materials from 2017-2020. It was important that the brand be attractive to the tastes of Muskoka cottagers and locals.

First event I promoted for the restaurant. It was important to me that all images used to promote Chef Henrie Bistro & Cafe were taken by me at the restaurant as authenticity was the key to the branding.

I promoted the first Weisswurst Party for the restaurant drawing patrons from Kitchener to MacTier for a pretzel and beer. All images used to promote Chef Henrie Bistro & Cafe were taken by me at the restaurant as authenticity was the key to the branding.

MUSEUMS

Museums provide a space where purpose, creativity and knowledge are fostered. Larger museums such as the Royal Ontario Museum (ROM) in Toronto or the Metropolitan Museum of Art (Met) in New York display the world to their visitors. Smaller museums and galleries, like The Museum on Tower Hill in Parry Sound, keep culture and history alive in their communities. Textiles and sculptures can inspire patrons. Medals and visuals of war can create moments of contemplation and remembrance. Inventions and artifacts of discoveries can further a sense of wonder. Museums offer much to the communities they serve, especially in the way of programming both within the walls of the institutions and out in the public.

MUSEUM ON TOWER HILL

Working in small museums, you become entire departments. As Communications Officer with the Museum on Tower Hill, I wrote copy for media releases and e-blasts, and the occasional piece for a newspaper column and the magazine Fun in the Sun. I completed the majority of didactic writing or proofing for exhibition and intro panels. I designed posters, graphics for social media, all in-house signage and didactic layouts.

Managing the museum’s Community Engagement project, researching for exhibitions, managing the gift shop, accepting donations, creating programming, composing grant applications and promoting current exhibitions meant I had a hand in everything at the museum. At the end of my contract, I consulted on the five-year strategic plan for the museum.

JOHN MACFIE EXHIBITION

John Macfie was a local celebrity in Parry Sound. Artist, author and historian with books complied from over a hundred interviews with locals, Macfie contributed a lot to the Museum on Tower Hill over the years so it was fitting to have an exhibition honouring him.

For this exhibition, I created the social media posts, posters, website banners, an exhibition page, and an information graph about Macfie as an author. I used photos provided for the exhibition to create everything. Wanting the poster to feel epic, I used Photoshop Elements 15 to cut out the images and layer them.

The Season was an open call exhibition to local Barrie artists asking for artworks inspired by the "season" (whichever way they wished to interpret it). On opening night, the gallery was packed.

In November of 2015, I filmed and edited a video for artists Tyler Durbano and Sean George for their art installation Man Cave. The video was shown on a refurbished television.

MAN CAVE

THE SEASON

RE-IMAGINED LANDSCAPES

Re-Imagined Landscapes was a 2015 spring exhibition at the Barrie Courthouse in Ontario featuring artist Christina Luck, whose artwork created warmth and comfort in an otherwise unwelcoming space. This area of the courthouse was for the family court, and because there were so many children who had to be in the waiting room, colouring pages of Luck’s artwork and crayons were provided. I was part of the team that selected and framed the paintings and visited Luck at her studio for an interview.